The
Goal
Market and develop sponsorships and advertiser relations
for Zing, a real-time interactive television system that
allowed viewers to become actively involved with their favorite
network programs.
The Execution
Marlin was retained to develop and market Zing’s interactive
television system to corporate America. Zing’s partners
and investors included Tele-Communications, Inc., Comcast
Corporation, Continental Cablevision Corporation, NewsChannels
Corporation, and Landmark Communications, Inc.
Results Recap
Early prototypes were successfully presented to all leading
advertisers.
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