The
Goal
Video Jukebox Network (The Box) was introduced as the first
interactive music television network.
The Execution
Marlin provided essential launch services in the areas of
brand and product positioning, strategic marketing, and
advertiser sponsorships.
Results Recap
Marlin’s plan generated approximately 5.0 million
dollars in ad sales and secured relationships with major
advertisers such as Proctor & Gamble, RJR Nabisco, Warner
Lambert, Levis Strauss, and Nintendo.
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