The Goal
Produce and develop a nationally syndicated short-form program to allow film studios to advertise their current releases, while pre-promoting upcoming films.

The Execution
Utilizing a vignette format, Marlin developed "Inside Scoop", a short-form series that provided the studios an opportunity to get their message out ahead of the pack and break through the movie marketing clutter. A partial listing of promoted films included: Paramount Pictures’ Soap Dish, Naked Gun, Addams Family, and Wayne’s World; Universal Pictures’ Kindergarten Cop, Backdraft, Havana, The Hardway, and King Ralph; Orion Pictures’ Dances with Wolves, Mermaids, and FX2.

Results Recap
Marlin expanded the studios' television marketing dollars and provided a new and uncluttered opportunity to promote the studios’ line-up.