Sega Channel

The Goal
Develop a customer acquisition and incentive program to increase awareness and gain trial.

The Execution
Developed by Sega of America, Inc., Tele-Communcations, Inc., and Time Warner Entertainment Company, Marlin was responsible for launching marketing and promotional campaigns for the Channel.

Results Recap
The campaigns generated new subscribers and helped Sega become the cable industry’s first interactive service with video games on demand, 24 hours a day.