The
Goal
Develop a customer acquisition and incentive program to
increase awareness and gain trial.
The Execution
Developed by Sega of America, Inc., Tele-Communcations,
Inc., and Time Warner Entertainment Company, Marlin was
responsible for launching marketing and promotional campaigns
for the Channel.
Results Recap
The campaigns generated new subscribers and helped Sega
become the cable industry’s first interactive service
with video games on demand, 24 hours a day.
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