The
Goal
Create a program that will increase customer subscription
and acquisition.
The Execution
Customer service representatives at various cable systems
signed up new subscribers with a unique incentive program.
Marlin created a low cost and highly effective phone card
promotion that bolstered the performance of all participating
customer service representatives and that garnered new customer
acquisition.
Results Recap
A post-promotion survey revealed that 65% of customer service
representatives recruited customers they would not have
otherwise acquired.
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