The
Goal
To facilitate awareness, trial, and conversion for Rold
Gold’s Pretzels among its target audience of active
young adults, aged 12 to 34.
The Execution
1.5 million samples of pretzels were distributed to Rold
Gold’s target audience in the top 10 US cities. This
brand received a creative on-site presence for Comedy Central’s
Human Bowling Tour.
Results Recap
Our on-target, cost-efficient, and very creative sampling
program created trial and awareness for Rold Gold pretzels,
converting pretzel fans into purchasers.
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