The Goal
Drive word-of-mouth buzz for the studio’s slate of 12 film premieres.

The Execution
Marlin developed various watch & win sweepstakes tied to the films and a :60 vignette campaign, “Inside Scoop.” Winners would visit the set at Paramount Studios, as well as a chance to win to become a walk-on in an upcoming film. The lucky winner was accompanied by a guest and flown to California for this all-expense paid fantasy.

Results Recap
Significant levels of media support were attributed to the promotion