The
Goal
Secure sponsorship for NASCAR’s 50th Anniversary television
special.
The Execution
Marlin secured sponsorship commitments for New Line Television
& Speedvision for the nationally televised special NASCAR
50th Anniversary. Marlin developed all client presentations/packages,
and negotiated/secured all NASCAR sponsorships.
Results Recap
Generated sponsor revenue requirements for New Line Television
and sold out all commercial time to sponsors.
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