Goal
Drive awareness of Gold MasterCard.
The Execution
Marlin developed the “MasterCard Trivia Challenge”
and Gold MasterCard provided the first 1,000 contestants
who answered a series of on-air trivia questions an opportunity
to become eligible for an exciting all-expense-paid “Billionaires’
Weekend Getaway” and $5,000 in cash. Other prizes
included autographed posters and memorabilia directly related
to the trivia questions.
Results Recap
Increased brand awareness of Gold MasterCard.
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