The Goal
Generate tune-in, affiliate support, and opportunities for advertisers with a fully integrated campaign that supported the network’s major concert series and new programming initiative.

The Execution
Eye catching retail point-of-purchase drew consumers to play the In-Concert Instant Win Scratch-Off game. Any match of three-of-a-kind won the indicated prize. Prizes included locally obtained and fulfilled concert tickets, t-shirts, and compact discs.

Results Recap
Unique collateral materials cut through the clutter to gain early support 95% of all gamecards were redeemed and POS support drove awareness.