The Goal
Develop and launch a concept to thank and acknowledge key clients, affiliates, and supporters.

The Execution
Those who supported the launch of this basic cable network received a historic newspaper in a personalized leather presentation case holding the actual newspaper on the day he or she was born. Marlin identified the date of birth among the industry’s movers and shakers and found genuine newspapers printed on their birth date.

Results Recap
Recipients were greatly moved and the promotion captured the creative personality of the network—leaving a very strong and lasting impression.