The Goal
The agency’s goal for Wisdom Media Group was to develop a brand-building ad campaign that would expand their audience base.

The Execution
Marlin utilized humor to deliver Wisdom's message with two ads highlighting Wisdom’s three core categories: personal growth, social consciousness and healthier living. Characters embodying these qualities were featured in a playful way: one woman is proud to show off her night mask and cucumber eyes, and a man embracing a tree proves his love of nature.

Results Recap
The ads significantly broadened the awareness of Wisdom Television and provided a clearer perspective on their core categories.