The Goal
Drive sales and build consumer awareness for Teen People Magazine and Dillard's department store utilizing an intensive thirty-day back-to-school promotional tour.

The Execution
Marlin created the Teen People "Rock-N-Shop" fashion van: A 68'-long and 13'-high mobile vehicle equipped with dressing and makeup rooms, and wrapped in a custom-designed purple vinyl. Consumers tried on a variety of clothing from top designers such as Polo, Guess, Tommy Hilfiger, Levi's and Dr. Martin footwear. Attendees were also treated to free makeovers from Clinique, and had the opportunity to be photographed for possible inclusion in a future edition of Teen People Magazine. While an up-and-coming teen band performed in the Dillard’s parking lot at each event, consumers were driven in-store to receive autographed CDs from the band as a GWP. The agency provided all promotional program management, field staffing, and drivers.

Results Recap
Marlin created an environment that enhanced the image of Dillard's among teens, built consumer awareness for Teen People Magazine, and drove both subscriptions and store sales.