The
Goal
Reinforce The History Channel's new programming line-up
with a creative approach to the ad community using a more
playful and unique strategy.
The Execution
Marlin delivered complimentary THC-themed lunches to busy
media executives. All sandwiches promoted signature programming
(i.e. "The Barbarian – Roast Beef Sandwich"
and "The Alamo – Fajita Wrap"). They arrived
with the network’s own Zoom energy drinks in branded
lunch boxes. The sought-after sandwiches informed The History
Channel clients of upcoming programs while the "high
power" drinks reinforced the network's image.
Results Recap
Marlin delivered over 1,600 box lunches to approximately
50 ad agencies during the advertiser upfront. THC became
a "hero" to hungry and frenzied clients, while
the lunches kept THC top-of-mind and "delivered"
THC's message in a fun and innovative way.
|