The Goal
To create an innovative mall event for Comedy Central to raise the awareness of the network, increase subscriber acquisition, and stimulate local ad sales.

The Execution
“Stand-Up to Go” was an interactive promotional tour that uniquely combined the best elements of comedy and karaoke. Participants were positioned on a comedy nightclub mobile stage, while the selected comedy routine of their choice appeared on an easy-to-read monitor. Laughter and applause were simultaneously mixed into the performance and audience reaction clips were edited on-site to appear on a final tape. Consumers had the opportunity to become instant comedians and take their appearances home on their own simulated Comedy Central show!

Results Recap
This event increased Comedy Central consumer awareness, affiliate acquisition, and local ad sales revenue.