The
Goal
Drive strong opening day receipts for Damon Wayons’
Mo’ Money.
The Execution
Interactive voice response and write-in entries were used
by Marlin in this on-air promotion for Columbia Pictures.
A winner and a guest had the opportunity to attend a premiere
and be given $10,000 in cash ... the catch being that they
only had 10 hours to spend it!
Results Recap
Promotion generated word-of-mouth buzz prior to opening
weekend.
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