When Bollinger Champagne needed an agency
to create value out of 10 years of product placements in
James Bond movies, it turned to Marlin to drive consumer
awareness, develop joint promotional opportunities with
the studio and positively influence bartenders, sommeliers
and nightlife influencers. Marlin produced two exclusive
pre-screenings of “Casino Royale” and a theatrical
pre-feature that showcased all product placements to further
reinforce the longest-running brand marketing partnership
in film history. Promotion support included website integrations,
posters, window displays, merchandising support, magazine
tie-ins, microsites, and holiday pouring events.
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