The Goal
Increase awareness of Bird’s Eye frozen foods utilizing network cooking shows for the products.

The Execution
Networks were provided :10 second teaser promos, and :30 second how to enter spots. Viewers were directed to watch and call a special number when they see the Bird’s Eye logo superimposed in the lower right-hand corner of the screen during the program. The first 100 viewers who called 1-800-VEGGIES were entered to win a complete kitchen remodeling package with all entrants receiving a Bird’s Eye Fresh Ideas for Vegetables cookbook for participating. Alternate entry was provided via magazine inserts.

Results Recap
Marlin generated tremendous participation and brand awareness for the Bird’s Eye brand.