Goal
Develop a unique sweepstakes tied to A&E’s mystery
block programming.
The Execution
Marlin arranged and supervised the amenities for 23 grand
prize winners and their guests aboard a two-day Caribbean
Mystery Cruise sponsored by the network. On board, guests
were treated to an all-star murder mystery show. The Agency
handled all sweepstakes administration, registration, bonding,
and fulfillment.
Results
The murder mystery cruise provided the right theme to support
the networks new programming block of biographies, mysteries,
and specials.
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