The Goal
Drive local advertising revenue, cross-channel support and consumer tune-in for the Stanley Cup Playoffs.

The Execution
A grand prize slap shot for a $1 million cash prize, broadcast spots, custom microsite, retail window clings and countercards got the word out. A marketing first was well embraced when consumers received free authentic NHL hockey pucks at retail that served as both a valuable premium and the game piece.

An Instant Win was overlaid using $1500 gift certificates for autographed hockey merchandise from Steiner Sports. Affiliates that participated in the promotion and fulfilled broadcast spot commitments received HDTV sets.

Marlin handled all concepting, creative, gameplay, sell-in materials, affiliate teaser mailings, affiliate system fulfillment, website development, entry data collection, official rules, vendor partnerships, winner eligibility, notification and fulfillment.

Results Recap
The Agency gained over $2.7 million in media value and 39,000 local spots, helping secure OLN’s place as the new home of the NHL and the go-to network for pro hockey action.