The Goal
ECONnergy Energy Company, the largest alternate energy company in New York State, turned to Marlin to develop a promotion to raise consumer awareness and drive customer acquisition.

The Execution
Recognizing the relationship between energy costs and the winter season, Marlin produced a sweepstakes offering consumers a chance to win $100,000 if they could guess both the high and low temperature on Groundhog’s Day. Marlin was responsible for all contest development and creative for direct mail and newspaper FSIs.

Results Recap
The contest secured new customers for ECONnergy and enhanced brand awareness.