The Goal
Create an incentive program to motivate and drive affiliate local ad sales.

The Execution
Marlin developed the first co-branded American Express pre-paid stored value card for A&E Television. Participants received their own personalized American Express card giving them instant buying power wherever American Express cards are accepted. Each month, the affiliates had the potential to earn up to $50 for following specific corporate marketing initiatives.

Results Recap
This groundbreaking program yielded unprecedented results, greatly increasing affiliate sales activity. The promotion produced an incredible amount of local ad sales revenue and strengthened the affiliates’ loyalty to A&E.